15 Second Event Announcement (IG Reels, tiktok, YT SHORTS)
Text focus. Faces and activities as backdrop. Color choices emphasize well-being, relaxation, and connection.
17 Second PRODUCT Promo (IG Reels, TikTok)
Focus on engagement for upcoming product re-stock. Lifestyle-centered, aspirational, nature aesthetic to target activewear segment.
23 Second Intro Sequence (YOUTUBE, IG FEED)
Brand-reinforcing intro to longer videos that advertised properties or services for real estate brokerage. Emphasis on uniform color palette, cool overtones, and using depth of field to tighten viewers' focus on key environmental cues tied to land stewardship and agriculture.
30 Second Brand Promo (LIVESTREAM)
Utilized during sporting event livestream. Goal was to capture aesthetics that would resonate with the primary customer base, who were athletes participating in the sport being broadcast. Emphasis on brand awareness, texture, movement.
PRODUCT REVIEW (1:52) (YOUTUBE, INSTAGRAM, WEB)
3-camera interview-style product review. Scripted, use of B-roll for demonstration. Intended to drive product interest/desire with goal for sales in both retail location and DTC e-commerce.